How to Find Negative SEO?

Negative SEO (search engine optimization) can be defined in many ways.

It can be an attempt by your competitor to inject obnoxious links into your website or steal links from your site that perform well. Negative SEO has a broad spectrum and also includes content theft, brand impersonation, and various other similar aspects.

In general, negative SEO is anything that affects the reputation, prestige, traffic, and ranking of your website in search.

In this article, I have tried to cover some of the best tools that will help you monitor any negative SEO instance that may crack the influence of your brand.

Google Webmasters

Google Webmasters is one of the best tools available in the market to detect Negative SEO. It breaks down the content of your website into five main parts.

Of these, Health, Traffic, and Optimization have the most critical data.

Google offers a lot of tools that help you gain SEO insights. If, by any chance, your website gets hacked by someone, Google will mark it as infected in search results. You will immediately get an alert in case of such malicious activities so that you can take appropriate action.


Monitor Backlinks

Monitor Backlinks is an SEO tool that is used by digital marketers and online entrepreneurs to check their backlinks and recognize a competitor's high-quality links.

With Monitor Backlinks, you can also check your keyword rankings on Google.


There are more backlink tools that can help you with SEO strategy.

Cognitive SEO

Cognitive SEO is a great tool to detect and remove unnatural and evil links in your website's backlink profile that can harm the reputation of your site in search.


Google Alerts

Google Alerts, a free to use service, which is a great way to keep you informed of specific events that will help you in keeping your content original. Once you enter your search terms in the field, you are immediately provided with results.

Also, you can set them to be sent to your email as they crop up.


Open Link Profiler

Open Link Profiler by SEO Profiler is a FREE analysis tool to check the site links, including bad links. Under Link Disinfection, you can find what all links are harmful.

Some other features


With Seobility, you can audit your SEO as well as improve its technical aspects. A lot of people tend to forget about the technical SEO section, which can negatively affect your website's rankings as it is responsible for optimizing various other areas.

You get a plethora of free tools that will assist you in implementing technical SEO procedures like improving the site loading time, checking for grammar issues on your site, fixing all the broken links, and more.



One of the famous all-in-one marketing tools, SEMrush, got hundreds of features including detecting risk factors.

You can extract the toxic links and send them to Google disavow, so it doesn't impact your site SEO ranking.


Link Explorer by Moz lets you quickly find out the overall spam score of the given domain. It also lists the inbound links with their spam score, so you know which backlink is bad to take action.


This list won't be complete without including ahrefs—a premium tool to analyze domain, monitor, and research your competitor.

If using Ahrefs, then check out this detailed guide about bad links.


Negative SEO is dangerous, and you should regularly check to take necessary action on it. I hope above listed tools help to find your site's risk.

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